About

Hi, I'm Cheri, founder of Drip the Trip! 

After spending 20 years in marketing and advertising, I founded Wishes and Waves Travel in 2019. Starting a travel agency isn't for the faint of heart. After having an incredible first year with over six figures in bookings, we all know what 2020 looked like.

After a few weeks of canceling all of my spring and most of summer trips. I hunkered down and prepared for the future. I knew that the hole in my business was communication with my clients. In my first year I wrote my emails on the fly, often frantically on a deadline, typos and all. 

I spent much of the Spring and Summer of 2020 writing emails and guides to send to my clients. When travel began to return in 2021 I was ready! My months of work had paid off and I was able to send clients emails beginning 6 months prior to travel prepping them for their trip. I finally felt ahead of the game! 

Then I began to notice that other agents were struggling. They were either new to a destination or too busy to put the info together to send to clients. And Drip the Trip was born!